Apple store grand central
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The headlines about subway retail aren’t particularly pretty. By and large, though, newsstands are all that we see in the subway, and even those are only set up at the big hubs. A few storefront ATM locations populate the 42nd St./Times Square terminal while a record store earned headlines when it reopened a few years back. Those stations that do sport stores do not seem to feature much in the way of use or creativity. While some stations see peak crowds too overwhelming to squeeze more onto a platform, most have open areas to spare, and yet, retail is sparse. As I walk through the subway system, I’m often struck by how little space is actually used. A frequent charge leveled by politicians at the authority concerns the way it does or doesn’t make use of its extensive holdings. “We don’t comment on prospective tenants outside of the process.”Įven if no one wants to talk, this rumors got me thinking about the MTA’s retail division. “We select tenants through a public process that features a formal request for proposals,” said Aaron Donovan, a spokesman for the MTA. store while tapping into the crowds that pass through Grand Central, it’s enticing rumor at least.įor its part, the MTA said little to Kusisto about a next potential tenant, and we’ll just have to wait out the RFP process. Still, as Apple looks to siphon customers away from its crowded 5th Ave. The process to rent space from the MTA is a long one involving stringent RFPs and tight control over the space by the landlords. As The Observer reported earlier this week, Apple may be gearing up to open a store in Grand Central.Īs is often the case with rumors about future Apple Stores, none of those with any knowledge of the deal could talk to reporter Laura Kusisto, but ifoAppleStore confirmed Apple’s interest in the landmarked terminal. The MTA’s retail offerings are making headlines this week as one of the era’s most iconic computer brands is eying retail space in the country’s most iconic train terminal. Here and elsewhere in the store, it's clear that BCJ not only respects the architecture of Grand Central Terminal, but appreciates it enough to celebrate it at every opportunity.Newsstands dominate the underground retail scene. It's a small space but one made all the more impressive by the presence of this glass screen. This room looks through a glass wall to Vanderbilt Hall. The portal leads to a couple rooms, including one devoted to accessories. This image also illustrates how the tables are located in relation to the context this one is on axis with the opening beyond.Ī portal at the south end of the east mezzanine (below) is a strong draw, owing to the perception of vertical movement and the white walls beyond. But with crowds - and the employees as well, all 350 of them! - the lights fade away.Ī close-up of one of the tables (below) shows the simple and slender design of the T-shaped light fixtures, barely visible in the center of the table. These lights are a foil to the bulky yet clean-lined tables, and they create a datum of sorts that connect the various spaces together. If we leap over to the east balcony (below), the familiar Apple store tables can be seen occupying the space, most capped by slender lights at about head height. It's quite apparent that very little happens above the heads of the crowd. The top two photos are looking from the north balcony to the east balcony, from the Genius Bar to the main floor for the store. It's a great setting for a store, one that architect Bohlin Czywinski Jackson responded to with a restrained design that does very little beyond inserting furniture into the various spaces. It occupies the east balcony, a portion of the north balcony, and attached smaller spaces, all adjacent to the station's main concourse. On Friday the Apple Store in Grand Central Terminal opened.